Made in Spain Gourmet

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Historias, recetas y cultura gastronómica española para descubrir el origen, la calidad y el sabor de nuestros productos.

Shipping costs? Made in Spain Gourmet has solutions.
Israel Romero
/ Categories: Blog

Shipping costs? Made in Spain Gourmet has solutions.

Made in Spain Gourmet offers solutions

How many times have we seen people in Europe place orders that they ultimately didn't complete because of shipping costs? Although we are already very competitive in this area, we've taken it a step further. It has already been two years of surviving in the market, and we continue to grow. Day by day, thanks to the work that isn't seen—website development, new original content every week, more information for each product (videos, articles, etc.)—those are the secrets to reaching more people every day. But reaching the not-insignificant number of 10,000 monthly followers has allowed us to get to know our community a little better. A very heterogeneous community in terms of nationalities, and, surprisingly, international followers are already the majority. Almost 70% of users are not from Spain, which makes me very happy, because, stubborn as I am, I knew that Made in Spain gourmet products really do have a market “out there.” And it's not small by any means, although there is much to explore and consolidate.

Large orders to reduce shipping costs

It's clear there are two markets among our buyers: the Iberian Peninsula and the rest of the European Union. And as a company created to think internationally and to offer global solutions, that's exactly what we've done. Spain and Portugal have a very aggressive free-shipping threshold—with just €70 or more, you get shipping at zero cost. Of course, that helps us gain many more customers from these two countries, and ground shipping is more affordable here. Customers from countries that know our gastronomy—those attracted because they have traveled to Spain or have a second home in our country—prefer to place higher-value orders, thereby offsetting the shipping cost a bit more. But we noticed we needed more exposure and that the quality of Spanish products wasn't being perceived or demanded as it should be. We had to push harder, and it was up to us to do it. Are there more people willing to do it?

One step closer

I want to remind you that Made in Spain Gourmet was born to verticalize the relationship with the consumer, that is, to reduce the price markup between the producer and the person who will enjoy their creations. Our prices are very good in Europe, because we keep the same prices as in Spain. But we're not satisfied with that. I'm convinced that if access to our gastronomic treasures is more attractive, it will be easier for people to regularly buy our 100% Iberian-breed jamón ibérico, our Rioja wine, the arbequina extra virgin olive oil or the Premium Manchego cheese. And that's why we've halved the free-shipping threshold—in other words, we've gone from €300 to just €150 in these countries: France, Italy, Belgium, the Netherlands, Luxembourg, Austria, Hungary, Germany, Slovenia, the Czech Republic, Slovakia, Poland and Denmark. And we're not stopping there: we reduce shipping costs by 50% for orders that don't reach €150. So a person who places an order of about €60–80 will pay between €10–15 for shipping. An excellent opportunity. And for the rest of the European countries where shipping costs are higher, we maintain free shipping from €300, and we also expand the clause that reduces shipping costs by 50% when the free-shipping threshold is not reached. Now, European friend and lover of the world's finest cuisine, you have no excuse not to enjoy it more often and on a regular basis, and to receive it at home, as you deserve. We are a modest company, but we know that if we help you now to bring our gourmet gastronomy closer to you, direct from the producer, little by little we will grow sustainably thanks to the trust you place in the people who are part of Made in Spain Gourmet, and in our direct channel, www.madeinspain.store, where you will always find Only the Best.
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