Israel Romero / Sunday, January 26, 2025 / Categories: Blog How to convince North American gourmet distributors Spanish Gourmet Brands: Seduce with Your Charms When you want to seduce North American distributors, you must use all your charms, every one of them. And there is nothing better than bringing them to Spain and showing them on the ground why we are so unique. Sharing that essential information to differentiate yourself (production processes, traceability, etc.) from other companies is invaluable. Also, it is very important to add the human factor. Meeting the people who work at the company and its owners is a fundamental garnish and an essential differentiator to better understand the brand's value. That "approach" elevates professional relationships with the Spanish gourmet brands to another level. Because Spain is still far from the gourmet perception that France and Italy enjoy in the United States, and I would say worldwide. And since we don't invest in branding as we should, these activities help mitigate those shortcomings, with excellent results. Afterwards, our follow-up in the country itself is essential to finalize agreements. At Made in Spain Gourmet, that task is carried out impeccably by Christian Müller and his team. The "customer service" Premium Spanish Gourmet in the USA is an ingredient that was missing and that accelerates the relationship between Spanish brands and their commercial channels (distributors and direct channels such as delicatessen shops), and Made in Spain Gourmet is performing that work responsibly and, why not say it, with great enthusiasm and promising results. So much to do, but so much to achieve!! AUTHOR: Israel Romero, CEO of Made in Spain Gourmet. Casa Santoña: Anchovy Specialists Spanish cuisine among the 28 trends to watch in the United States in 2025 Print 4 Rate this article: No rating Please login or register to post comments.