Israel Romero / Thursday, March 3, 2022 / Categories: Blog Do we know which channels we should use to sell Spanish gourmet products? Spanish Gourmet Products It is one of the questions Spanish producers ask us most often. If the European market knows our products and likes them when they visit our country, why is it so difficult to find them in European markets? Made in Spain Gourmet: a different gateway to Europe The online channel: where everything is faster Spain: a market growing for gourmet products The million-euro question. Finding Spanish gourmet products in Europe is extremely difficult. And we can already say it is not a demand problem — people like them and know them, thanks to many Europeans’ trips to Spain. But of course, when you have to compete for limited shelf space in specialty stores or premium supermarkets against an increasing number of artisanal and gourmet products from other countries, things get complicated. Many companies approach us to commercialize their products because they want to reach Europe and have their quality and price recognized. But it isn’t that easy. It’s like a drop of blood in an ocean. Made in Spain Gourmet: a different gateway to Europe Traditional distribution of products through the usual channels still works for mid-range and low-quality products, but for gourmet items — higher priced, limited production and without branding — that channel is a pipe dream. It’s very laborious work; we could almost call it an artisanal commercial effort, requiring considerable effort and without any certainty it will be well received. Competition is enormous because trends evolve everywhere. Our products are excellent, often artisanal and natural, but so are products from other nearby countries and even other parts of the world, and they know Europe increasingly demands sustainably sourced products. So how do you compete? Before creating our online gourmet shop, we weighed all the options and chose a new route, the most difficult and the least known: the direct-to-consumer channel (B2C Business to Consumer). It’s the hardest because it’s the most fragmented, and Europe is a patchwork of different, heterogeneous markets where an action that works in one country may not work in another. And of course, it is much more costly financially, since advertising and promotion campaigns cover much more territory, in different languages — in short, things get complicated quickly. However, it also offers potential no other channel can provide: the direct relationship with the person who consumes your product, who enjoys it and who can buy it again. That path is exciting, and we are learning about it each day, evolving the way we offer products and interact with our European consumers, eager to learn more about our wonderful products, their stories, their origins and why they are made one way or another. That connection allows us to strengthen our bond with them every day. The online channel: where everything is faster Time is precisely one of the strengths we work on to present the online channel as the fastest way to know whether a product has a future in other markets. Reaching the end consumer is a challenge that Made in Spain Gourmet is determined to achieve, and in fact we have already started to do so, month by month more than the last, from Germany, France, the Netherlands, Luxembourg, France, Italy, Austria… and the list has only just begun to grow. Because you shouldn’t just sell the product to the end consumer; you must create a much more pleasant and enjoyable experience. Without renouncing direct and clear information, and above all, making it very easy to buy, we must add other “spices” to the recipe to achieve persuasion. We convey values that are very difficult for a standard distributor to achieve, since we bring our own values such as excellence in the professionalism of the service, from the start of the purchase to the receipt of our packages by the consumer. Our content is unbeatable. We publish content weekly that is interesting and adds transparency to our operations, conveying the greatest possible confidence that Made in Spain Gourmet is a 100% safe and reliable channel. And of course, we follow a digital marketing plan (investment) that helps us accelerate all processes. As a consequence of all the above, sales are obtained progressively and the optimal result is seen when purchases are repeated by several European consumers — and Spaniards, of course. Spain: a market growing for gourmet products Europe is the challenge and the goal, but Spain must be the consolidation and the engine of organic growth for our online channel. The trend is positive and we expect 2022 to continue to grow significantly, for several reasons: first, Spanish society increasingly prioritizes eating better every day, and physical channels have fewer products to offer their customers; second, digital adoption is growing exponentially, and what was a barrier not long ago — buying by phone, tablet or laptop — is now a completely usual channel. We have even been surprised by the large number of customers we have built in the Canary Islands. Because if we ship to all of Europe, how could we forget our fellow compatriots in the Canary Islands! Why do Europeans buy Made in Spain Gourmet products? Which is the best sugar substitute: Sucralín? Print 4 Rate this article: No rating Tags: gourmetMade in SpainSpainSpain Please login or register to post comments.