Israel Romero / Friday, February 25, 2022 / Categories: Blog Why do Europeans buy Made in Spain Gourmet products? Made in Spain Gourmet Products Our commitment to the gourmet product is absolute. And although we are not the only ones in this endeavor, we can say that selling directly to the end consumer in Europe still leaves us quite alone. Engaging content: so they visit the site often Competition gets tougher every day Every day is a new bank of information — the feedback we receive from our European followers. And how it is helping us understand why they search for Spanish gourmet products and then buy them! The European consumer market was completely unknown to us; we mean the people who reside in their countries, not the international residents in Spain, where we have been experts for 15 years, since they are our main customers in our businesses. And that was before launching communication campaigns (not cheap because they can’t be done globally and there are more than 20 countries in the European Union to which we sell our products). Engaging content: so they visit the site often One of the “discussions” we share with our producers is that creating a nice website with attractive photos and good functionality does not guarantee success. You need to “feed” it with engaging and useful content for users so they later become buyers. This is the most complicated part. Because the information competition is fierce, and we continuously feel bombarded by messages (WhatsApps, newsletters, notifications, etc.). Therefore, creating a quarterly content plan will be very helpful to offer information that is genuinely attractive to the user. Made in Spain Gourmet has several categories in its News precisely to diversify the information we should share with our community. To grow that community, you also have to entice them with seasonal promotions, discounts, and newsletters with seductive and appealing messages. Educating about the nutritional values of products or how a given food is made (for example, mussels in escabeche or extra virgin olive oil) will help the community understand the value of each product beyond the simple price tag on the final label. Europe still does not know countless of our gourmet products. And worse, it doesn’t know their uses and their comparative value against the competition from our Mediterranean neighbors like France and Italy. Therefore, it is highly advisable to encourage questions and recommendations through the channels we have enabled for interaction. It is very important to build relationships with our users, especially to convey the depth of our mission: we are here to help them and to show them products that are, above all, of great quality and delicious, and that we now bring much closer to their homes thanks to the internet and direct prices from Spain. Because we do not sell, we recommend the Spanish gourmet products that we have selected for ourselves and, by extension, for our community who can buy them through the website. What you do not find on the site means we do not recommend it; for example, some products such as Iberian ham for us is only authentic when it is 100% Iberian — the rest is not. Competition gets tougher every day Not investing in digital marketing today makes you much weaker than your competition, which may even bid on keywords such as your brand name or your flagship product so that a paid link to a rival site appears in the top position. Internet investment must be coherent and guided by experts who always know what your competition is doing to improve. Another crucial aspect is that they know how to apply their expertise to the food sector and, above all, the Gourmet category. The SEM/SEO digital marketing plan (paid ads and organic content) is working very well for us here to balance our visibility in the short, medium, and long term with our European users. We see the fruits of our effort day by day in individual requests from people in different countries — in other words, our communication plan works. And we further increase traffic from some countries thanks to the complementarity of our ambassadors in countries like Belgium, Germany, and Italy. They help us grow our presence there. Being sensitive to the great diversity of languages to make our content easier to understand is also an extremely useful tool to generate more followers/buyers, as is offering a very wide range of payment methods. Without a doubt, being so flexible in this area is a great success, because Europe has countless types of debit and credit cards, and what works in one country does not work in another (not to mention PayPal). [caption id="attachment_19375" align="aligncenter" width="802"] Why do Europeans buy Made in Spain Gourmet products?[/caption] Made in Spain Gourmet in just over a year has already become a reference as an online gourmet shop for top-quality Spanish products. We confirm the great potential that the European and global gourmet market has for our Spanish products in this category. But to gain market share we must continue investing in our brands and in communicating what we do internationally. When Recommendations Are Everything Do we know which channels we should use to sell Spanish gourmet products? Print 5 Rate this article: No rating Tags: gourmet Please login or register to post comments.