Israel Romero / Wednesday, July 28, 2021 / Categories: Blog Shipping gourmet products: it's very important to protect them as they deserve on MadeinSpain.store Shipping gourmet products When we're shopping online we only see wonderful photos of products ready to eat or drink, but how do they get to our homes? For MadeinSpain.store it's essential to protect them properly so they arrive in optimal condition. Shipping is key The European market values it One of the questions the e-commerce world raised for us when we started last year was which packaging we should use for our boxes. We have the particularity that we often ship products individually, and we make countless different “pickings”; that is one of our strongest points at MadeinSpain.store, but at the same time a weakness, because the variables are almost infinite, and that always raises the question: how important is the protection of the product packaging we ship? The answer is clear: very important, essential. Shipping is key Because selling online — that is, when the customer places the order — is only the first step of the commercial process. What comes next is the most important: protecting very well the products that will go to the end customer. Because everything leaves your warehouse perfectly, but in the hands of shipping companies anything can happen, and when you have many products made of fragile materials like glass, breakages are a daily occurrence. At first we took it pretty badly, because a breakage means the customer doesn't receive the product when we planned; afterwards we have to make a second shipment and begin internal procedures with the carrier to obtain the corresponding refund for the breakage (that is unpaid time, by the way). And third, we have to explain to the customer what happened so they know they'll receive it later. So we reflected on it, and now our packages are much more reinforced, and we share the cost with the end customer — yes, we can't hide it, the cost increases, but we assume 50%. The most important thing is understanding that the product must arrive in optimal condition to the consumer. Indeed, incidents have decreased a lot since we implemented this new per-order extra reinforcement policy, and we haven't received complaints about the final shipping price, because the customer values receiving the products they ordered and having them arrive in perfect condition for consumption. And we won't get into the indifference or bad practices of some of the people who work at these companies, who care very little that you've almost wallpapered the box with "Fragile" stickers all over. The European market values it Our sales trend is getting closer to our expectations every day. That means the European consumer is gradually increasing month by month and has more relevance in our customer portfolio. And as happens with any step we're taking to open the European market to Spanish gourmet products, if we explain what we do professionally, the market accepts it. Because they are precisely not used to such a professional and direct approach as the one we offer at MadeinSpain.store, and because we offer the highest quality products across all categories and provide information about everything we're asked, which makes our sales much easier. One of the aspects we work on most is affinity with our consumers, because we are aware of the revolution we are producing. And the European market is simply not used to so much quality and so many different Spanish gourmet products! Ultimately, if we want to reach our customers on a recurring basis, we must also offer excellent service regarding the protection of the packaging. We're light-years — or light-centuries — away from France and Italy. DelaCueva Fine Food: Conquering the European Market Print 5 Rate this article: No rating Please login or register to post comments.