Israel Romero / Thursday, February 27, 2025 / Categories: Blog Cross the Pond with Made in Spain Gourmet With this title we wanted to convey that it is no longer a utopia but an obligation to set our sights on the North American market, because many products still have yet to make it there. [caption id="attachment_32710" align="aligncenter" width="600"] Crossing the Pond with Made in Spain Gourmet[/caption] Isbilya, a premium Extra Virgin Olive Oil (EVOO) brand that already knows the future is there — this was our first Made in Spain Gourmet episode on YouTube. We continue our crusade to share our knowledge and experiences with the Made in Spain Lover community via YouTube. We launched our series within the section The Present Is Hospitality, hosted by María José Segura, producer and presenter, who shares our vision — we are grateful for her unconditional support of our bet on content never before seen in our country: shedding light and sharing know-how on how to make internationalization in the USA a Spanish Gourmet business model. We had Angel Martinez, CEO of Isbilya, as our guest to explain how a human-centered project of great national value can become a company with a present and future by doing what they love most — being disruptive and being themselves. A brand that could easily be the Apple of premium Spanish EVOO. He spoke candidly about how this category needs to go abroad to be recognized. Spanish brands need to realize that if they want to boost their international development, they must believe in themselves and implement a strategic plan where content that explains who they are and why they matter — and highlights their differentiators — helps them find their space in the international market. And as something groundbreaking within this program format, we paired Sikitita EVOO with 100% Iberian ham, Manchego cheese and bread… delicious. We even got into what could happen if the Trump Administration were to impose tariffs on products like Spanish EVOO. I want to hear and read your comments because we need to join forces — to succeed there together!!! WATCH THE EPISODE ON YOUTUBE On March 24, we will have the next episode. AUTHOR: Israel Romero, CEO of Made in Spain Gourmet. Premium oils that care for your table... and the planet. Can Bech: Sauces, Jellies, and Irresistible Combinations Print 5 Rate this article: No rating Please login or register to post comments.