Why marketing is at odds with Spanish gourmet brands October 09, 2023 0 41 Why marketing is at odds with Spanish gourmet brands The importance of investing in marketing We keep hearing that “the Italians, and to a lesser extent the French, do it better than we do” and that’s why they sell more. But we find it hard to accept that a large percentage of those sales come from their investment in marketing. How much do companies spend on creating content for the Internet? But what is branded content? You should always have a content plan, and follow it Our recommendations The market ...