Israel Romero / Wednesday, October 6, 2021 / Categories: Blog B2B seeks to reduce lead times in the gourmet category. B2B in the gourmet category We have found a way to accelerate the positioning of some products in European markets thanks to Made in Spain Gourmet. Our expertise makes everything move faster. Our selection: very attractive Advice and international vision: key Time is money Although our initial goal was to serve individual customers across Europe, little by little we have had approaches from companies (B2B) that, driven by their interest in Spanish gourmet products, have found us online (thanks to our organic positioning), and have told us that their intention is the same as ours: to offer the best products made in Spain. Our selection: very attractive They don’t have time to waste, and they don’t plan to research which are the best Spanish products and producers to approach one by one to explain their intentions. Our selection of Spanish gourmet products is attractive enough for us to channel their product promotion strategy. We have built authority in 12 months, and that helps us generate trust and new sales channels to expand our Made in Spain Gourmet concept. Advice and international vision: key But it’s not just a pretty product list that has generated that trust. After that first filter of products with potential for international promotion, many questions arise. Why? Because neither the products nor the brands are known, and they must be explained patiently, conveying the maximum knowledge about them, and above all, offering the assurance that our personal recommendation makes them unique and ready to be successfully exported to European markets. That extensive knowledge, not only of their characteristics but also of what they provide us emotionally—like the story of the company and/or the producers—must add extra points to make them stand out. Yes, added values are essential for us to convince new consumers, and if those consumers are people who need to convince others, even more so. [caption id="attachment_18207" align="aligncenter" width="800"] B2B seeks to reduce time in the gourmet category[/caption] Time is money And why do they prefer to work with us instead of seeking direct relationships with producers? It’s very simple: the time they save by having us select products, convey their differentiating values, and advise them on how to carry out commercial activation actions in their sales areas does the rest. They prefer that we share marketing strategies and thus accelerate brand awareness (brand recognition) among their consumers, and of course the demand as well. That we can sell in their markets online, because what we are doing is making the product more widely and better known through top-tier recommending channels, where trust in people often determines the purchase. Markets such as Portugal, Germany and Denmark have contacted us to establish stable B2B relationships. In some of them we are very advanced, and in fact, this October we have already begun our commercial relationship. So, we see that our idea of promoting the value of our Spanish gourmet products through the internet will give us more development avenues thanks to B2B, although not all B2B is the same. Our recipe for filtering people and companies that think and act like us is selective, and the requirements to work with us are not easy to meet; even so, there is a lot of growth potential, and we are only at the beginning. Madeinspain.store has undoubtedly revolutionized this market, and we will continue to do so. How is Sherry vinegar made? Perfect Pairings: A Wine for Every Iberian Cured Meat Print 5 Rate this article: No rating Tags: gourmetMade in SpainMade in Spain GourmetMadeInSpainStore Please login or register to post comments.