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Digitalization
It is the outstanding challenge for companies in the food sector that want to survive in the future. Brand value today starts there, and if it is not recognized, it is very difficult to gain market share. Santi Llinares, CEO of Ambrosía, explains how to use, through Blockchain technology, all the tools a company has.
And having a website is no longer enough. Well, that's been the case for some time, but the quality of producers' websites ...