El Paeller
El Paeller: the taste of authentic Valencian wood-fired paella
El Paeller was born in Valencia with an ambitious yet simple idea: to make it possible for anyone to enjoy an authentic wood-fired paella while preserving its original flavour, ingredients and traditional cooking method.
Behind the project is Rafa Margós, Mestre Paeller, whose life has been dedicated to rice and mastering the art of cooking with fire. His career is closely linked to Las Bairetas, his family's restaurant specialising in wood-fired paellas. After cooking hundreds of thousands of paellas and sharing his expertise with renowned chefs, he decided to transform that knowledge into a product capable of travelling around the world.
The defining element of El Paeller is undoubtedly wood fire. For Rafa Margós, firewood is not simply a source of heat: it is another ingredient. Its combustion gives the stock distinctive aromas, nuances and a depth of flavour that form part of the identity of authentic Valencian paella.
To preserve this essence, El Paeller developed a large rectangular paella cooking system, specifically designed to reproduce the traditional process on a larger scale and distribute the heat from the wood fire evenly when preparing the sofrito and stocks.
The brand's philosophy is complemented by a firm commitment to natural, locally sourced ingredients, selecting products from the Mediterranean pantry and working closely with local suppliers. Its recipes avoid preservatives and artificial flavourings that could alter the authentic character of the stocks.
El Paeller's preparations combine wood-fired stocks, carefully selected ingredients and D.O. Valencia rice, giving consumers an exceptionally convenient way to prepare an excellent rice dish at home without sacrificing tradition.
Paella Valenciana, Arroz del Senyoret, Arroz Negro, Duck and Mushroom Paella and plant-based recipes are all part of a gastronomic universe that celebrates the extraordinary richness of Valencian rice culture.
At Made in Spain Gourmet, we particularly identify with El Paeller's understanding of gastronomy: quality ingredients, territory, tradition, innovation and respect for origin.
El Paeller proves that innovation does not mean transforming a traditional recipe until it becomes unrecognisable. Sometimes, the best innovation is finding a new way to ensure that tradition can travel further without losing its essence.
El Paeller is Valencia, rice, fire and Mediterranean culture. A different way of bringing the flavour of authentic wood-fired paella to tables around the world.