We're light-years — or light-centuries — away from France and Italy. July 16, 2021 0 10 We're light-years — or light-centuries — away from France and Italy. The importance of investing in brands We are approaching the start of summer in the Northern Hemisphere, and tourism should be kicking off, helping to push the stain of the pandemic back — as something that belonged to 2020 and that in 2021 we would see off… but that's still not the case. And what is happening is that our exports of gourmet products still haven't taken off. And our Mediterranean cousins? Well, they're booming — the answer: because they continue investing in their brands, ...