Who knows how to defend and promote the best of Spain in the U.S.? September 01, 2025 0 9 Who knows how to defend and promote the best of Spain in the U.S.? Who knows how to defend and showcase the best of Spain in the U.S.? In the gourmet world, it's not enough to have the best product. You have to know how to tell its story, defend it, and position it. We love to hear that Spanish products are admired around the world, and that when someone visits Spain they are won over by our cuisine. But then, why aren't our brands market leaders in strategic markets like the United States? The answer is harsh but necessary: we have failed ...