Israel Romero / Wednesday, July 15, 2020 / Categories: Blog The Elaiólogo: an increasingly important figure in extra virgin olive oil (EVOO) El Elaiólogo The world of olive oil is changing for the better every day… but still at a very slow pace. Romero with its brand MadeinSpain intends to speed up that process. The concept of the future is ambiguous. And what can be said about everything that surrounds this term… the elaiólogo. Knowing what will happen in that space-time is more than a headache for analysts, physicists and professionals in general, who pour their energies into developing strategies and plans aimed at a reality that escapes their knowledge. We always try to be ahead, to be creative, to innovate, to contribute. The old feels like a failure and the future always seems like a new opportunity. The same happens with extra virgin olive oil. The producer wants to satisfy the consumer, but not only the present one, also the future one. They want to know their tastes, even if they are not yet fully defined. That is why the sought-after figure of the coach was born, and that is the Elaiólogo. The commitment to quality in the production of extra virgin olive oils (EVOO) seems unstoppable. Luckily, every day we find more and more EVOO brands across Spain. Quality at every stage of the process, from the field to the table. We know the theory, the protocol, but what are the keys to producing an excellent EVOO? Is there any (not-so) secret formula? The best EVOO is always still to be extracted. The key, it seems, lies in the details and teamwork. And this is where the elaiólogo, the new coach, comes in. There is a mature, more demanding consumer who demands consistency and credibility from the brand in the emotions they buy, but who is not easy to retain. In this situation, the key is differentiation, a unique identity. This new customer demands consistency and credibility from the brand, to experience the same emotions every time they purchase it. A company must confirm year after year its professionalism by delivering to the consumer a product that is always perfect and recognizable, that maintains its personality and sensory profile. As Elaiólogos, Romero through its brand MadeinSpain.store predicts that producers who aim for excellence must be clear about which extra virgin they want to make, stop looking at the neighbor and analyze their strengths and weaknesses. In addition to having control over the olive grove and the mill, today it is not enough to dress up the product and put it on the market. Behind it there must be a story, a storytelling, but be careful — make it real, please — one that moves the consumer at first glance, and thus builds loyalty. If it isn’t real, it can produce negative effects on the brand in the medium and long term that are sometimes irreparable. The high-end extra virgin olive oil of the future must be focused on singularity. A culture of consumption and pairing must be created, explaining the enormous difficulty and expense involved in producing a high-end EVOO, which should help to enhance the product’s value. Because producing an EVOO costs a lot of money, and it must be said, so that EVOO is not bought for €3–6 for 50 cl — that is one of the greatest harms to producers. Because in our country there is a tendency to push costs down onto the weakest, the producer. That must no longer be accepted, and it must be denounced (the same happens with grape prices in Spain: ridiculous prices that choke producers and do not make Spanish products more expensive internationally to compete in brand value with Italy and France). You only love what you know, which is why we join this challenge at MadeinSpain.store, to showcase Spanish EVOO, undoubtedly the best in the world. Therefore our store has a selection of brands and varieties chosen for their outstanding quality, production processes, and the soul of their owners, those who truly push to offer products that need, now more than ever, more consumers, and MadeinSpain.store, which is clear about this, offers the most suitable profile: international customers, residents and non-residents. Because it is the profile that is willing to learn, without the burden of not believing in paying the true price out of ignorance and the vice of bad practices past and present — brands that offered and still offer products that are not Premium EVOOs and mislead consumers by saying they are — which is impossible at the prices they charge, impossible!! VINS EL CEP 2019: wines and cavas that aim for the very top Spain: a land of great gastronomic products... but who knows about them? Print 5 Rate this article: No rating Please login or register to post comments.